Google Ads campaigns that turn spend into pipeline, not just clicks

We build, run, and optimize paid search and shopping campaigns so every euro or dirham spent has a job to do.

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What's included

Media spend managed like it's our own budget

Strategy, creative, and optimization, not just bid tweaking.

Campaign strategy & setup

Search, Shopping, Display and Performance Max, built around your margins.

Keyword & audience targeting

Bidding where buyers actually are, not just where clicks are cheap.

Ad creative & landing pages

Ads and pages built to convert, not just to be clicked.

Conversion tracking

Real numbers on cost per lead and return on ad spend.

Ongoing optimization

Weekly bid, budget, and creative tuning.

Transparent reporting

What you spent, what it returned, on a fixed schedule.

How we work

Three steps, no black box

Audit

We review your account (or market) and tell you honestly what's realistic.

Launch & build

Campaigns, creative, and tracking go live on a clear timeline.

Optimize & report

Weekly tuning, plain numbers on cost per lead and return.

FAQ

SEA, answered plainly

Do you manage the ad account, or does it stay mine?

It stays yours: full ownership and access, always.

Can you run ads in French, Arabic, and English?

Yes: multilingual campaigns are standard for us.

What is SEA (Search Engine Advertising) and why does it matter in B2B?

SEA covers creating and managing paid campaigns on search engines like Google and Bing. In B2B, it puts your company at the very top of search results for high-intent strategic keywords. It delivers immediate visibility, qualified leads from day one, and adapts precisely to B2B decision cycles by targeting the right decision-makers.

What budget should we plan for a B2B SEA campaign?

B2B SEA budget splits into two parts:

Media budget (paid to Google Ads / Bing Ads): depends on competition and cost-per-click (CPC) in your sector. In B2B, it typically starts between €1,000 and €5,000/month for a meaningful lead volume.
Agency management fees: cover strategy, creative, ongoing optimization, and reporting (as a fixed fee or a percentage of media spend, generally starting around €800/month).

How long until we get our first leads through SEA?

One of SEA's main advantages is immediacy. Once your account is set up, campaigns are approved by the ad network, and ads start running, you begin acquiring qualified traffic right away. The first quote requests, demo bookings, or contact form submissions can come in within the first 24 to 48 hours of launch.

Which ad networks should a B2B SEA strategy use (Google Ads vs. Bing Ads)?

Google Ads: still the essential platform, thanks to its massive search volume and precise machine-learning bidding (Smart Bidding).
Microsoft Advertising (Bing Ads): a strong performer in B2B. Bing is often the default search engine on corporate machines. It typically offers a lower cost-per-click (CPC) and a highly qualified decision-maker audience that complements Google.

How do you precisely target B2B decision-makers and buyers in Google Ads?

We combine several layers of advanced targeting:

Intent-driven keywords: B2B-specific queries (technical terms, qualifiers like "supplier," "B2B software," "corporate quote").
Audience and intent signals: targeting by industry, job function, or demographic criteria.
Irrelevant query exclusion: rigorous filtering of consumer-facing terms ("free," "internship," "definition," "jobs") to avoid wasting budget.

What are the main KPIs for measuring a B2B SEA campaign's success?

We track metrics focused on ROI and B2B conversion:

CPL (Cost Per Lead): the real cost of acquiring a qualified prospect.
Conversion rate (CVR): the share of visitors who fill out a form or request a quote.
Quality Score: Google's indicator of how relevant your ads and landing pages are.
CRM qualification rate: the share of SEA-generated leads that turn into real opportunities in your CRM (HubSpot, Salesforce).

Ready to get found, everywhere?

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